DLVEC

I assisted in developing a full brand identity and ongoing marketing system for the outdoor venue’s rotating slate of concerts, sponsorship activations, and themed watch parties. The work began with a flexible logo suite: a vintage script wordmark paired with a neon inspired “V” mark that could work across business cards, wayfinding signage, box office facades, and 40 foot on property vinyl container wraps. From there, the identity extended into a full campaign toolkit, including bold, high contrast advertising for events like the Las Rageous rock festival, NFR watch parties, a football themed “Downtown Watch Zone” sub brand for weekly game day activations, Instagram ready social templates, and a data driven sponsorship deck used to pitch partners on the venue’s reach and audience demographics. Across every touchpoint, the goal was the same, give a raw outdoor event space a consistent, recognizable voice, equal parts Vegas neon and modern festival energy, that could scale.